Y-3

KRYATUR3

Y-3 signifies the bond between Yohji Yamamoto and Adidas, a collaboration bringing together one of the greatest minds in high-fashion with state-of-the-art, high performance streetwear. The brand captures the essence of Yohji’s rebellious nature in the form of highly comfortable, decidedly creative statement sportswear pieces, all constructed with the most technical of processes. 


KRYATUR3 is a short film aimed at capturing the functionality of Y-3’s garments. Subject of the film is a wild creature, donning Y-3 pieces, its movements are eerie, yet mesmerising, sometimes erratic and sometimes fluid. The creature exhibits qualities like that of a siren in old pirates tales, drawing the viewer closer with its seductive dance. 


fINAL oUTCOME

In order to capture the improvisational nature of the performance, we employed the use of real-time generative visuals using a combination of motion sensenors, kinect and TouchDesigner. The objective was to generate visuals that captured the movement of the performance as it was unfolding, combining organic with mechanical in order to produce an outcome that encapsulates the energy of the performance. 


Directed by: Quinn Lovero

Performer: Ella Judge

Movement Director: Cheniece Warner

DoP: Tobi Malomo

Photographer: Simran Kaur

Stylist: Tiyana Henriques

Live Visuals & Graphics: Timothy A. Ezekiel

BTS Photographer: Laurice J. Ramos

Music & Sound: Esmé Lewis-Gartside


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