Brand Strategy: Augmented Reality
WGSN: Insight
As AR matures and becomes more democratised, it will open up new opportunities to reach and sell to consumers. Discover how your brand can experiment in this space
Opportunity
With the launch of tools like Meta’s Quest 3 & Ray Ban’s Smart Glasses, AR tech is set to become more accessible than ever before, and will inevitably become a normalised part of our day-to-day lives. Research estimates that by 2030, the value of the global AR market will reach $597bn with an annual increase of 40.6%. Brands can improve on their existing AR experiences by integrating them with AI tools. Use this to refine capabilities and produce more accurate AR representations of virtual try-ons, as well as a fully diverse range of bodies and skin tones.
Need to know
75% of the global population is expected to be frequent users of AR by 2025
Enabling AR in online business allows consumers to feel more connected to a brand, leading to a 94% higher conversion rate
Growth within the APAC region is predicted to be especially rapid, with spending estimated to reach $14.8bn by 2026
Visual attention almost doubled when users interacted with AR as compared to non-AR, as it elicits a ‘surprise’ response in the brain, causing a 70% increase in what gets ‘encoded’. This suggests brands can create more memorable experiences with AR technology
81% of Gen Z and 75% of Millennials think AR will benefit the in-store experience, and one third expect AR to become commonplace at retail
Key Industries:
Fashion, Beauty, Lifestyle, Consumer Tech, Entertainment, Gaming
key ideas
Unlock Imagination and play
Use strategic imagination to connect with consumers.
Launch Shoppable AR entertainment
Design motivating shopping experiences that add value, entertainment and convenience.
Leverage Virtual try-on technology
Blend digital and physical experiences to catch the attention of Gen Z and Gen Alpha.
Explore ar for good
Experiment with AR’s potential to create positive change in the world.
invest in immersive education
Preserve culture and bring education to life via AR experiences.