Adidas fw 22 made originals

The ending of one age, the beginning of another.

Inspired by the past, created for the future

MADE ORIGINALS.

The following are generative installations created to be on display at the Adidas London flagship store on Carnaby Street.

We asked ourselves as well as our consumers, what happens at this intersection, between the future and the past?

A blank canvas for GEN - Z

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ROA Hiking